Faye Toogood designs gender-neutral retail space for London’s Selfridges

Selfridges has opened a concept retail space free from gender directives at their London store.

Created by designer Faye Toogood, a metal framework and mesh panels mark out linear spaces on two floors of the Oxford Street store for the new Agender initiative – an experiment to provoke conversation about gender targeting in fashion and retail.

“In the 21st century we’re increasingly aware that gender is not a binary, and the way we choose to present ourselves as individuals shouldn’t be constrained by the artificial divisions of society or commerce,” said Toogood.

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8:45 am  •  30 March 2015

[30 March 2015 12:45pm]

4 Reopening 22/10/14

Following a short closure, 4 officially reopened on 22/10/14 with a reception from 7:00 – 10:00pm. The event featured a live performance from Arabic Jazz Fusion Band Daffy.

[23 October 2014 2:46pm]

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