MAKE YOUR ODYSSEY – PRODUCT DEVELOPMENT AND COMMERCIAL STRATEGY; MEDIA RELATIONS
The London-based swimwear brand Make Your Odyssey was founded by brothers David and Will Fattal, who spotted a gap in the market for “contemporary swimwear for the characterful man”, and subsequently spent six years researching the right fabrics, cuts and prints. They quickly saw that, in a competitive market, superior cut, fit and quality would be of paramount importance. The shorts are Jacquard woven from a bespoke fabric made in Como, Italy, and collections are refreshed each season with new woven prints inspired by places the brothers have travelled to and the people they have met. Make Your Odyssey has become as much an international lifestyle choice as a swimwear brand, acquitting itself with humour and celebrating everything to do with summer, all the while wearing shorts designed to go from beach to bar. We have been working with the brothers on product development, commercial strategy and media relations as this fledgling brand emerges and expands.